Best Consumer Behavior Marketing tips
Best Consumer Behaviour Marketing tips for you Introduction Understanding consumer behavior is important for any organization before launching a product. If the organization failed to analyze how a customer will respond to a particular product, the company will face losses. Consumer behavior is very complex because each consumer has a different mind and attitude towards the purchase, consumption, and disposal of the product (Solomon, 2009). Understanding the theories and concepts of consumer behavior helps to market the product or services successfully. Moreover, studying consumer behavior helps in many aspects. As there is constant change in the living standards, trend, fashion and change in technology; consumer’s attitude towards the purchase of product varies (Kumar, 2004). Understanding these factors is of utmost importance because the marketing of a product is largely dependent on these factors. Thus, consumer behavior serves as a successful tool for marketers in mee
